Explore (http://www.explore.org/explore/hawaii) traces the rich history of lifeguarding, going back to the legendary Duke Kahanamoku and Eddie Aikau, in this moving tribute to Hawaii’s "guardians of the sea." The team then jumps to modern day Pipeline, where highly skilled lifeguards protect surfers from the ocean's powerful swells.
Explore is a philanthropic multimedia organization that makes documentary films and photographs to showcase extraordinary nonprofit efforts and leaders around the world.
The psychedelically radical video above was shot with a $100,000 high-speed camera called the Typhoon HD4, capturing intricacies of ocean waves normally imperceivable to the human eye. Shot as a teaser for BBC’s upcoming South Pacific series, the clip features surfer Dylan Longbottom in a 12-foot monster barrel.
Here is where marketing tact should meet with editorial direction. Many times, if not taken into account, this lack of foresight can result in customer outrage.
Take a look at the following article “McDonald's … You Are "McKilling" Me!” expressing deep concern from readers who bought a diet book through Amazon.com and received accompanying coupons offering a fried mcsandwich, fries and a drink!
The other day I found a nice large picture of an Atari game console. It brought back sweet memories of carefree childhood. Later that day, through some research, I also found some Atari emulators (a small program that turns your computer into an Atari console) along with the entire collection of videogames.
I was one of the lucky few who during 1980 got one of the first Atari systems (there were quite a few of us actually) and still remember how thrilled I was that I no longer needed my friends to have an awesome time in front of the TV set. Trying to figure out the games, console and control was great! The only game I had back then was paddle tennis (it might have been the default game) and asteroids but it did not matter, these simple games were all I needed to forget about my young and uncomplicated life; I spend hours playing them.
Emilio Castellanos is Co-Founder of Avanti Interactive, LLC, a company dedicated to helping businesses grow by implementing mobile, online content, social media and marketing strategies that create new revenue streams and extend brands, products and services across the new and changing market ecosystem.
