Submitted by eacastel on Fri, 06/18/2010 - 13:32
One of the biggest questions companies ask themselves before investing in online social marketing revolves around the challenge of evaluating the return on investment (ROI). In general companies have few benchmarks as compared with traditional media to measure the success of these campaigns.
Nevertheless, it is possible to quantify them. Starbucks got one million clients in only one day thanks to a campaign launched in social circles. Read the complete engagement study in PDF here.
Recently, a new study (PDF) was published by Syncapse whose objective was to evaluate the commercial impact of clicking on the Facebook "Like" button. The conclusion is that on average those users that are fans of a company in the most popular social network spend an additional $71.84 on products for which they are fans compared to those who are not fans.
Submitted by eacastel on Tue, 04/06/2010 - 17:12
Submitted by eacastel on Wed, 09/23/2009 - 15:19
Submitted by eacastel on Wed, 08/26/2009 - 18:07
Submitted by eacastel on Thu, 07/30/2009 - 12:57
By Dr. Nicholas Perricone, MD, FACN
Visit http://www.perriconemd.com for more information.
The pressure to be thin has never been greater. Unfortunately our daily food choices have made this goal practically impossible!
The average American, adult and child alike, are bombarded with corn-fed beef, high fructose corn syrup, refined sugars and starches and dangerous transfats. Even that ubiquitous jar of peanut butter is guilty, harboring a hefty dose of hydrogenated fats.
The trouble with these foods is they sabotage even the most dedicated dieter because they encourage the storage of body fat by being pro-inflammatory. Maintaining a healthy weight is not about your daily intake of fat - and it is not about cutting out the carbs. It is about something most people have no conception of - the connection between inflammation and body fat (and the fact that one is never present without the other).
