Submitted by eacastel on Fri, 02/04/2011 - 12:41
I just came across the review of what seems to be a great little book with a philosophy that us at Avanti Interactive always keep in mind as we go about our daily business. It is called "The Go-Giver: A Little Story About A Powerful Business Idea".
Here are the five laws outlined in the "Five Laws of Stratospheric Success:"
Submitted by eacastel on Tue, 01/18/2011 - 02:13
Submitted by eacastel on Sat, 12/18/2010 - 16:24
Marketers have long used the famous funnel metaphor to think about touch points: Consumers would start at the wide end of the funnel with many brands in mind and narrow them down to a final choice. Companies have traditionally used paid-media push marketing at a few well-defined points along the funnel to build awareness, drive consideration, and ultimately inspire purchase. But the metaphor fails to capture the shifting nature of consumer engagement.
This is an excerpt taken from the Harvard Business Review Article found here. Please visit the http://hbr.org to read the full article.
Block That Metaphor
Submitted by eacastel on Sat, 12/18/2010 - 00:34
Informa Telecoms & Media believes that the global mobile advertising market was worth US$2.3 billion in 2009. Over the next five years, the market is expected to show strong growth and generate revenues of around US$24.1 billion in 2015.
In 2010, the Asia Pacific Developed region (which includes Japan and South Korea) is expected to account for the largest share (43.6%) of the global mobile advertising revenues, but this will fall to 21.7% by 2015. The mobile advertising revenue share of all other regions is expected to grow during the same period.
In 2015, the largest share (30.9%) of mobile advertising revenues is expected to come from the Asia Pacific Developing region, driven by strong growth in China and India. North America’s share of the global revenues is expected to grow from 16% in 2010 to 18% in 2015 and Western Europe’s is expected to grow from 4.9% to 8.6% during the same period.
Key Market Trends
Submitted by eacastel on Tue, 09/14/2010 - 17:53
Twitter began allowing access to the redesigned front end today and will roll-out the new homepage to its millions of users in the next coming months. Here is the video provided during the conference.
Submitted by eacastel on Tue, 08/24/2010 - 12:04
Just today I was thinking what the next thing would be, what the next Facebook would look like. Perhaps not a competitor but a new generation of Facebook. Mark Zuckerberg did not coin the phrase "man is a social animal" it was Aristoteles. If the main motivator for human beings is living in society then our society is really being
The web as a social function.
bandwidth, activities
Submitted by eacastel on Fri, 06/18/2010 - 13:32
One of the biggest questions companies ask themselves before investing in online social marketing revolves around the challenge of evaluating the return on investment (ROI). In general companies have few benchmarks as compared with traditional media to measure the success of these campaigns.
Nevertheless, it is possible to quantify them. Starbucks got one million clients in only one day thanks to a campaign launched in social circles. Read the complete engagement study in PDF here.
Recently, a new study (PDF) was published by Syncapse whose objective was to evaluate the commercial impact of clicking on the Facebook "Like" button. The conclusion is that on average those users that are fans of a company in the most popular social network spend an additional $71.84 on products for which they are fans compared to those who are not fans.
Submitted by eacastel on Mon, 06/07/2010 - 15:46
As location becomes more and more relevant for users, businesses and advertisers, I am picking up a thread here from Carlo Longino/MobHappy.com and Matt Silk/Mobile Demystified that sheds light on the subject of location via SMS, still the most ubiquitous way to reach consumers on a mobile phone.
On the value to consumers of location-based ads
Submitted by eacastel on Mon, 06/07/2010 - 14:52
Marketers are expanding their focus to include more ways to digitally and directly reach consumers, so their vendors must follow suit. It’s just smart business.
Nearly every major email service provider has announced social media integration plans in one form or another, and most have selected a mobile partner or are building messaging into their platforms.
In general, and in particular for direct marketers, mobile continues to represent tremendous opportunity. As we’ve seen with these acquisitions, the appetite for social and digital media technologies is growing.
We regularly make the point that marketers should have a multichannel strategy – one that includes email, online, mobile and social media. The more opportunities you have to reach a customer, the more opportunities you have to engage with them.
