agencies

Agencies just testing mobile are behind

By Giselle Tsirulnik - June 3, 2009 - Mobile Marketer

NEW YORK – Mobile is cannibalizing parts of the Web and taking them on the road, according to Paul Palmieri, president/CEO of Millennial Media.

Mr. Palmieri spoke at the Mobile Marketing Association’s Mobile Marketing Forum in the Grand Hyatt Hotel. His solo session was titled, “The Growth of the U.S. Mobile Interactive Advertising Business.”

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