Submitted by eacastel on Mon, 08/02/2010 - 13:24
Have you ever bought something from amazon.com using your mobile device? Try it. It is convenient and easy and does not take more than 2 minutes. As a matter of fact, during the past 12 months, Amazon has sold one billion dollars through mobile devices.
"The leading mobile commerce device today is the smartphone, but we're excited by the potential of the new category of wireless tablet computers," said Amazon CEO Jeff Bezos in a statement accompanying the company's release of second-quarter results.
Buying from Amazon (and soon others) with your mobile means not having to find time to log into the computer, etc. Just pick up your phone and type amazon.com. Enter your search item and you will be re-directed to your item or near matches. Select your item, click add to shopping cart, check out with 1-Click. Your purchase should arrive within 3 days.
Submitted by eacastel on Wed, 05/28/2008 - 18:02
Here is where marketing tact should meet with editorial direction. Many times, if not taken into account, this lack of foresight can result in customer outrage.
Take a look at the following article “McDonald's … You Are "McKilling" Me!” expressing deep concern from readers who bought a diet book through Amazon.com and received accompanying coupons offering a fried mcsandwich, fries and a drink!
