NPR's Marketplace's Steve Henn reports on one company that's diving right in.
STEVE HENN: If you locked a mad scientist in a room and asked her to create the ultimate marketing device, she might come back with something that would follow you around, track your desires, slip into your pocket and would always be on. In short, she'd hand you a cell phone.
LISTEN to the rest of the story on the NPR podcast here.
Apple’s iPad hasn’t saved publishing just yet, with Conde Naste revealing just 365 sales of its iPad-edition of GQ, while fresh research claims the average iPhone app sells 101,024 copies. [Via 9to5 Mac]
GQ's VP/Publisher Pete Hunsinger says: “This costs us nothing extra: no printing or postage. Everything is profit, and I look forward to the time when iPad issue sales become a major component to our circulation.” GQ is about to be joined on the iPad at Condé Nast by Glamour / The New Yorker / Vanity Fair and Wired.)
UPDATE: On May 18, GQ announced that it has sold a total of 57,000 copies of its magazine in the App Store since December. [From Peter Kafka - "GQ’s iPad App Does…Okay"]
The much anticipated Apple Tablet, the iPad has been unveiled. It is almost certain that tablets will cause the obsolescence of netbook computers. In the future, they take the place of laptops; but at this time and because of their size, it is not clear if they will bring down smartphones. The iPad and other tablets will more than likely bridge the gap between printed media --magazines, books and newspapers--, online, voice and video, and television content programming. We are living in exciting times. Just add 3D to the mix for an out of this world experience.
The iPad is certainly portable and it will feel great to send email, browse the net, and watch HDTV anywhere, even while walking. iPad provides the same operating system as the iPhone and is powered by the new Apple A4 chip which provides exceptional processor and graphics performance along with claims of long battery life of up to 10 hours. It includes 12 apps designed especially for the iPad, and will run almost all of the over 140,000 apps in the App Store.
Emilio Castellanos is Co-Founder of
Avanti Interactive, LLC, a company dedicated to helping businesses grow by implementing mobile, online content, social media and marketing strategies that create new revenue streams and extend brands, products and services across the new and changing market ecosystem.
