Submitted by eacastel on Fri, 04/23/2010 - 13:52
Over at AdWeek, Simon Vella makes some excellent points in his op-ed “Forget Apps, Text Still Reigns in Mobile.”
He notes: "Nearly every cellphone in the U.S. is capable of text messaging and because it’s used for regular personal communication, it’s always top of mind in terms of general daily use. By comparison, only 18% of all phones in the U.S. are smartphones. Further, Juniper Research forecasts that smartphones worldwide will account for just 23% of all new handsets sold per annum by 2013, hardly representing the mass market for general consumer goods and services."
Submitted by eacastel on Thu, 04/01/2010 - 12:38
Mobile Marketer's Dan Butcher interviewed David Katz, vice president of North America at Yahoo Mobile, who revealed part of Yahoo's strategy for mobile. Below are some mobile tips from the conversation.
1. Pitch cross-platform buys: Most of the RFPs that Yahoo sees have mobile.
2. Assemble an integrated sales force: People that sell PC ads sell mobile ads.
3. Have a mobile specialist sales force but don't force advertisers to deal with multiple sales people to buy mobile.
4. Local is huge, use it: Mobile search results blocks away from you at a time of day.
5. Be platform agnostic: Go where users go.
6. Offer rich-media: Advertisers love ads like expanding ad units and mobile video.
7. Partner with local sales forces: Interface with local merchants.
Read the full story here.
