Submitted by eacastel on Wed, 10/21/2009 - 10:38
By Emilio Castellanos
There has recently been some buzz about companies getting sued for conducting non compliant or flawed SMS campaigns. In particular I am referring to the class action suits filed against Coors Light and CBS-owned Simon & Schuster.
MillerCoors LLC is being sued for running a mobile sweepstakes promotion in which it allegedly printed invalid promotional codes. Simon & Schuster is in trouble for having allegedly sent unsolicited messages during a three-year SMS campaign for the Stephen King horror novel "The Cell."
These two class action suits highlight the need for companies embarking on SMS campaigns and promotions to ensure that campaigns meet the Mobile Marketing Association's (MMA) guidelines, receive adequate legal attention, and are administered and deployed by mobile professionals using only the best mobile infrastructure available.
Submitted by eacastel on Tue, 05/19/2009 - 20:10
By Mickey Alam Khan, Editor in chief of Mobile Marketer
May 11, 2009
That lament – that brands aren’t serious about mobile marketing or even ready for the channel – should be put to rest once and for all.
