campaigns

By Clay Dillow, from Fast Company
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August 21, 2008
By Mike Shields, Mediaweek

NEW YORK Advertising on mobile Web sites and applications has the potential to significantly impact brand awareness, even in these still early days of the medium, according to a new report issued by research firm Dynamic Logic.

On average, awareness of a particular brand increased by 24 percentage points among those who were exposed to a mobile ad campaign compared to those who were not, per the report.