Submitted by eacastel on Wed, 08/19/2009 - 12:30
By Katy Bachman, MediaWeek
Read the full article here http://www.mediaweek.com/mw/content_display/news/media-agencies-research/e3i85f38c299a3a459a37e42eecb7f0dd90
The Sunday newspapers and other print sources are still the leading place Americans turn to for coupons, but text messages and e-mails are gaining in popularity. According to Scarborough Research, 8.6 million (or 8 percent) of U.S. households currently acquire coupons via text messages and/or email.
Sunday newspapers are still the most popular way households obtain coupons at 51 percent, followed by in-store coupons (35 percent), mail (31 percent), loyalty card programs (21 percent), in-store circulars (20 percent), weekday newspapers (17 percent), product packages (16 percent), magazines (15 percent) and Internet sites (7 percent).
Submitted by eacastel on Wed, 12/17/2008 - 13:34
For advertisers, the mobile phone is an ideal medium for communicating promotions to targeted consumers
By Dean Macri
For advertisers, the mobile phone is an ideal medium for communicating promotions to targeted consumers.
Advertisers are increasingly launching campaigns that include mobile coupons, driving retail traffic and increasing sales. Mobile phones are always with the consumer at checkout.
http://www.mobilemarketer.com/cms/opinion/columns/2306.print
