Submitted by eacastel on Tue, 06/08/2010 - 11:50
A historic turn of events for the print publishing business was reached recently as sales of the iPad version of Wired Magazine beat the print estimates of 80,000 copies.
Several sources confirm that 79,000 copies of the digital version of the magazine have already been sold. Both the print and the iPad versions cost $4.99.
Yes, this is the right magazine for the demographic but the mobility of the tablet device such as the iPad and coming mobile technologies such as the new iPhone 4G should now be clearly seen as the next step for the print industry.
Submitted by eacastel on Mon, 06/07/2010 - 14:52
Marketers are expanding their focus to include more ways to digitally and directly reach consumers, so their vendors must follow suit. It’s just smart business.
Nearly every major email service provider has announced social media integration plans in one form or another, and most have selected a mobile partner or are building messaging into their platforms.
In general, and in particular for direct marketers, mobile continues to represent tremendous opportunity. As we’ve seen with these acquisitions, the appetite for social and digital media technologies is growing.
We regularly make the point that marketers should have a multichannel strategy – one that includes email, online, mobile and social media. The more opportunities you have to reach a customer, the more opportunities you have to engage with them.
Submitted by eacastel on Thu, 03/11/2010 - 14:28
By Emilio Castellanos
To charge or not to charge for access to proprietary content online is an old idea based on a new media paradigm. The paywall has been highly debated, tested, embraced and forfeited over and over again but media companies are not asking the right question.
The bigger issue with monetization is that media companies have failed to react to the changes that have taken place in the ecosystem and still insist in serving controlled content online as gatekeepers. Media companies need to be asking questions about structure, portability, business focus and models to become more flexible, accommodate user preferences, identify emerging trends and then avidly follow them.
