Submitted by eacastel on Wed, 04/14/2010 - 15:09
By BILL KING, SportsBusiness Journal
The most marketable soccer property in the United States often draws upward of 50,000 to its games, attracts television audiences of between 2 million and 5 million, and connects square in the heart of a demographic that brands covet. We are speaking, of course, of the national team.
The Mexican national team.
Known as “El Tri” by its tens of millions of devotees, the Mexican team has built a profitable export business north of its border, where an annual tour regularly outdraws games played by the U.S. national team, and millions of Latinos from across multiple generations tune in for games from Spanish-language broadcasters Telemundo and Univision.
Submitted by eacastel on Mon, 09/14/2009 - 22:56
From Hispanic Market Weekly, September 04, 2009
ImpreMedia has teamed up with boxing promoters Golden Boy Promotions and Mayweather Promotions to develop a multilevel media campaign for the highly touted September 19 welterweight fight between Floyd Mayweather and Mexico City-born Juan Manuel Márquez.
The match - presented by Tecate - will take place at the MGM Grand hotel and casino in Las Vegas.
It will be broadcast as an HBO Pay-Per-View event and is being billed as "Number One/Número Uno." Additionally, Fathom Events is teaming with select cinemas to show the fight live on 40-foot high-definition movie screens in such markets as Chicago, Dallas, Houston, Miami, Los Angeles, Phoenix and San Francisco.
Submitted by eacastel on Wed, 08/26/2009 - 14:37
Submitted by eacastel on Wed, 08/26/2009 - 11:00
Submitted by eacastel on Wed, 07/29/2009 - 17:20
Expect significant growth in this sector, eMarketer says - Published July 2, 2009 on AdWeek
NEW YORK.- The U.S. Hispanic Internet population is young, vibrant and growing -- in numbers, broadband connections and time spent online.
In 2009, there are nearly 23 million Hispanics online, about 51 percent of the U.S. Hispanic population, according to eMarketer estimates. Hispanics make up about 12.3 percent of the U.S. Internet population in 2009, and will increase to 13.9 percent in 2013.
Like its offline counterpart, this group of Internet users is young -- 63 percent are under age 35 -- and mobile. Some 81 percent of Hispanics own a mobile phone, according to the Pew Internet & American Life Project, and for 25 percent of these adults, their mobile device is their primary phone. Hispanics use more phone features, including Internet access, at higher rates than other mobile subscribers.
Submitted by eacastel on Wed, 03/25/2009 - 20:24
New Mintel report shows online Hispanics adopting new Internet technologies fastest
March 25, 2009
CHICAGO--(BUSINESS WIRE)--As Internet technology spins ahead, US Hispanics are clamoring to stay on top of the latest and greatest in online communication. A new report from market research firm Mintel shows that online Hispanic adults are quickly surpassing other demographic groups in acquiring new online communication skills.
Submitted by eacastel on Tue, 01/13/2009 - 14:27
ImpreRewards Aims to Be the Leading U.S. Mobile Coupon site in Spanish
Tuesday, January 13, 2009
Englewood Cliffs, N.J. – Ping Mobile, a full-service mobile agency, today announced a partnership with impreMedia, the No. 1 Hispanic news and information company in the U.S. in online and print, to offer unique mobile marketing and advertising options to its media clients using Ping Mobile’s flagship PingRewards platform.
ImpreRewards (http://www.imprerewards.com) will serve as the leading Hispanic targeted online and mobile service providing consumers with discounts and offers. In the current economic climate, impreRewards will provide an essential tool by informing consumers about brands that are making an effort to extend strong coupons and promotions. Providing this information directly to the mobile phone allows users to carry the coupon content and redemption information on-the-go and in certain cases makes the couponing viral. Users can forward the coupons on their mobile device to their friends and family in seconds.
Submitted by eacastel on Fri, 09/19/2008 - 19:25
By Levi Shapiro
Cuban-American mommy-to-be Gloria Dobal “loved everything” about online pregnancy site Baby Center. However, she had difficulty sharing the experience with family members who prefer Spanish. “My mother is from Cuba and I wanted her to enjoy this with me,” she said. After two days, Gloria switched to Baby Center En Espanol (www.babycenterenespanol.com) and its mobile version. Although the sector is still nascent, some brands and agencies are beginning to target Hispanics with mobile tools and campaigns.
Submitted by eacastel on Thu, 06/26/2008 - 19:18
Date: June 25, 2008 9:56:09 PM EDT
Source: VentureBeat (http://venturebeat.com/2008/06/25/hispanic-mobile-media-and-advertising-...)
Author: Jake Swearingen
For companies looking to make a move into mobile advertising, it might be good to a get a few bilingual Spanish speakers on staff. While money has already been following Hispanics online for a while, with Hispanic consumer spending expected to top $1 trillion by 2010, and use of mobile phones exploding within the Hispanic market, expect more and more mobile marketing targeted at Hispanics in the coming months [...]
By Aaron Watkins, 
