impreMedia

ImpreMedia launches Mobile Coupons for US Hispanics

Submitted by eacastel on Tue, 01/13/2009 - 14:27

ImpreRewards Aims to Be the Leading U.S. Mobile Coupon site in Spanish

Tuesday, January 13, 2009

Englewood Cliffs, N.J. – Ping Mobile, a full-service mobile agency, today announced a partnership with impreMedia, the No. 1 Hispanic news and information company in the U.S. in online and print, to offer unique mobile marketing and advertising options to its media clients using Ping Mobile’s flagship PingRewards platform.

ImpreRewards (http://www.imprerewards.com) will serve as the leading Hispanic targeted online and mobile service providing consumers with discounts and offers. In the current economic climate, impreRewards will provide an essential tool by informing consumers about brands that are making an effort to extend strong coupons and promotions. Providing this information directly to the mobile phone allows users to carry the coupon content and redemption information on-the-go and in certain cases makes the couponing viral. Users can forward the coupons on their mobile device to their friends and family in seconds.

Hispanic mobile media and advertising market heats up

Submitted by eacastel on Thu, 06/26/2008 - 19:18

Date: June 25, 2008 9:56:09 PM EDT
Source: VentureBeat (http://venturebeat.com/2008/06/25/hispanic-mobile-media-and-advertising-...)
Author: Jake Swearingen

For companies looking to make a move into mobile advertising, it might be good to a get a few bilingual Spanish speakers on staff. While money has already been following Hispanics online for a while, with Hispanic consumer spending expected to top $1 trillion by 2010, and use of mobile phones exploding within the Hispanic market, expect more and more mobile marketing targeted at Hispanics in the coming months [...]

ImpreMedia Launches Portal for US Hispanics

Submitted by eacastel on Tue, 04/15/2008 - 03:50

impre.Com Network Unites New and Redesigned Websites Under A Single Portal

(Versión en español abajo)

NEW YORK (April 15, 2008) – ImpreMedia, the No.1 Hispanic news and information company in the United States in Online and Print, announced today the launch of impre.com (www.impre.com) -- a new online network of websites targeting the U.S. Hispanic community. The impre.com network features a multi-media portal delivering the best in news, entertainment, sports and much more. The new portal brings together the totally redesigned websites of impreMedia’s daily, weekly and monthly publications. ImpreMedia’s websites currently reach more than two million unique users per month.

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