According from the latest report from AdMob, the Android operating system was the fastest growing year-over-year. Android's share of smartphone requests increased from 2% in February 2009 to 24% in February 2010.
Gizmodo confims that AdMob sees "a predictable continuation of what we'd seen before from the ad tracking firm—specifically, that Android is on a serious tear, thanks in no small part to the massive success of the Droid. But before, the iPhone seemed unassailable. Now, it's about to get trumped by Google's OS, on terms it defined. In the US, that is. The rest of the world's still warming to Android."
For this month's report, AdMob separate the traffic in our network into three categories – smartphones, feature phones, and mobile Internet devices – to examine the growth rates of
In Google’s (GOOG) Android mobile operating system was first introduced more than a year ago, and hardly made a ripple in the smart phone market – until now.
ChangeWave’s December 9-14 survey of 4,068 consumers shows the Android operating system roiling the smart phone market, with Motorola’s new Droid smart phone the biggest and most immediate beneficiary.
Among respondents who currently own a smart phone, 4% say they’re using Google’s Android operating system – a 3-pt jump since our survey in September.
But more importantly, 21% of those planning to buy a smart phone in the next 90 days say they’d prefer to have the Android OS on their new phone – a monstrous 15-pt jump in just three months.
Emilio Castellanos is Co-Founder of Avanti Interactive, LLC, a company dedicated to helping businesses grow by implementing mobile, online content, social media and marketing strategies that create new revenue streams and extend brands, products and services across the new and changing market ecosystem.