Submitted by eacastel on Tue, 08/24/2010 - 12:04
Just today I was thinking what the next thing would be, what the next Facebook would look like. Perhaps not a competitor but a new generation of Facebook. Mark Zuckerberg did not coin the phrase "man is a social animal" it was Aristoteles. If the main motivator for human beings is living in society then our society is really being
The web as a social function.
bandwidth, activities
Submitted by eacastel on Thu, 03/11/2010 - 14:28
By Emilio Castellanos
To charge or not to charge for access to proprietary content online is an old idea based on a new media paradigm. The paywall has been highly debated, tested, embraced and forfeited over and over again but media companies are not asking the right question.
The bigger issue with monetization is that media companies have failed to react to the changes that have taken place in the ecosystem and still insist in serving controlled content online as gatekeepers. Media companies need to be asking questions about structure, portability, business focus and models to become more flexible, accommodate user preferences, identify emerging trends and then avidly follow them.
Submitted by eacastel on Tue, 09/15/2009 - 19:11
Established newspapers have fallen out of the power circle. They no longer control the relationship between the news source and the audience, nor the product with the advertiser. Newspapers would act as a broker between these 3 players: advertisers, content and audience. Well not anymore. Brokers and intermediaries have been displaced by digital programs and companies that facilitate, beyond the original models, the relationships between the producer and the consumer in new and uncharted ways.
Physical bookstores and record stores are no longer needed. This does not mean that people are not buying books, Amazon is doing well; or records, iTunes and subscription sites are thriving. The difference now is that your traditional "middleman", the stores and buyers, have been supplanted by the net. The advent of digital content has brought about a revolution on how news is consumed, sponsored and produced. Now is the turn for newspapers to adapt or fail and become content marketers instead of brand marketers.
Newspaper vs. audience
Submitted by eacastel on Tue, 09/15/2009 - 12:43
Submitted by eacastel on Tue, 09/15/2009 - 12:37
Google recently released Fast Flip - http://fastflip.googlelabs.com/: a categorized collection of screenshots from print and online that allegedly allows "faster" news browsing. It is a promising experiment. Google now needs to include more publishers and level the playing field to showcase quality content. Once there are enough players users should be able to customize views, topics and sources.
Basic features include a "magazine style rack" homepage layout that lets users browse "as quickly as flipping through a magazine"; top stories and topic tabs generated by most read, most emailed and most popular partner attributes; voting and recommending to friends; personalization of relevant topics with your Google account login; and available apps for iPhone and Android.
Submitted by eacastel on Wed, 08/26/2009 - 14:37
Submitted by eacastel on Wed, 08/26/2009 - 11:00
Submitted by eacastel on Wed, 03/25/2009 - 20:24
New Mintel report shows online Hispanics adopting new Internet technologies fastest
March 25, 2009
CHICAGO--(BUSINESS WIRE)--As Internet technology spins ahead, US Hispanics are clamoring to stay on top of the latest and greatest in online communication. A new report from market research firm Mintel shows that online Hispanic adults are quickly surpassing other demographic groups in acquiring new online communication skills.
By Aaron Watkins, 
