Submitted by eacastel on Wed, 10/21/2009 - 10:38
By Emilio Castellanos
There has recently been some buzz about companies getting sued for conducting non compliant or flawed SMS campaigns. In particular I am referring to the class action suits filed against Coors Light and CBS-owned Simon & Schuster.
MillerCoors LLC is being sued for running a mobile sweepstakes promotion in which it allegedly printed invalid promotional codes. Simon & Schuster is in trouble for having allegedly sent unsolicited messages during a three-year SMS campaign for the Stephen King horror novel "The Cell."
These two class action suits highlight the need for companies embarking on SMS campaigns and promotions to ensure that campaigns meet the Mobile Marketing Association's (MMA) guidelines, receive adequate legal attention, and are administered and deployed by mobile professionals using only the best mobile infrastructure available.
Submitted by eacastel on Fri, 07/17/2009 - 22:01
By Giselle Tsirulnik - June 3, 2009 - Mobile Marketer
NEW YORK – Mobile is cannibalizing parts of the Web and taking them on the road, according to Paul Palmieri, president/CEO of Millennial Media.
Mr. Palmieri spoke at the Mobile Marketing Association’s Mobile Marketing Forum in the Grand Hyatt Hotel. His solo session was titled, “The Growth of the U.S. Mobile Interactive Advertising Business.”
