Submitted by eacastel on Sat, 12/18/2010 - 00:34
Informa Telecoms & Media believes that the global mobile advertising market was worth US$2.3 billion in 2009. Over the next five years, the market is expected to show strong growth and generate revenues of around US$24.1 billion in 2015.
In 2010, the Asia Pacific Developed region (which includes Japan and South Korea) is expected to account for the largest share (43.6%) of the global mobile advertising revenues, but this will fall to 21.7% by 2015. The mobile advertising revenue share of all other regions is expected to grow during the same period.
In 2015, the largest share (30.9%) of mobile advertising revenues is expected to come from the Asia Pacific Developing region, driven by strong growth in China and India. North America’s share of the global revenues is expected to grow from 16% in 2010 to 18% in 2015 and Western Europe’s is expected to grow from 4.9% to 8.6% during the same period.
Key Market Trends
Submitted by eacastel on Thu, 04/01/2010 - 12:38
Mobile Marketer's Dan Butcher interviewed David Katz, vice president of North America at Yahoo Mobile, who revealed part of Yahoo's strategy for mobile. Below are some mobile tips from the conversation.
1. Pitch cross-platform buys: Most of the RFPs that Yahoo sees have mobile.
2. Assemble an integrated sales force: People that sell PC ads sell mobile ads.
3. Have a mobile specialist sales force but don't force advertisers to deal with multiple sales people to buy mobile.
4. Local is huge, use it: Mobile search results blocks away from you at a time of day.
5. Be platform agnostic: Go where users go.
6. Offer rich-media: Advertisers love ads like expanding ad units and mobile video.
7. Partner with local sales forces: Interface with local merchants.
Read the full story here.
