mobile internet

Have you ever bought something from amazon.com using your mobile device? Try it. It is convenient and easy and does not take more than 2 minutes. As a matter of fact, during the past 12 months, Amazon has sold one billion dollars through mobile devices.

"The leading mobile commerce device today is the smartphone, but we're excited by the potential of the new category of wireless tablet computers," said Amazon CEO Jeff Bezos in a statement accompanying the company's release of second-quarter results.

Buying from Amazon (and soon others) with your mobile means not having to find time to log into the computer, etc. Just pick up your phone and type amazon.com. Enter your search item and you will be re-directed to your item or near matches. Select your item, click add to shopping cart, check out with 1-Click. Your purchase should arrive within 3 days.

Mary Meeker, an analyst with Morgan Stanley who’s an expert on Internet and mobile trends, gave a fast-paced talk at Google’s headquarters in Mountain View, Calif. It was packed with more points and more data than I can cover in a short post, but the big point was that the mobile internet is taking off — just like the desktop internet a decade or so ago, but much faster.

Meeker was speaking at Atmosphere, a conference that Google is hosting for chief information officers, so she concluded by offering four big ideas for CIOs:

1. “The desktop internet ramp was just a warm-up act for what we’re seeing happen on the mobile internet.”
2. The pace of mobile innovation is “unprecedented, I think, in world history.”
3. Consumer companies are taking the lead over enterprise companies.
4. “It’s more important than ever to listen to employees” about where to take your IT department.