Submitted by eacastel on Thu, 03/11/2010 - 14:28
By Emilio Castellanos
To charge or not to charge for access to proprietary content online is an old idea based on a new media paradigm. The paywall has been highly debated, tested, embraced and forfeited over and over again but media companies are not asking the right question.
The bigger issue with monetization is that media companies have failed to react to the changes that have taken place in the ecosystem and still insist in serving controlled content online as gatekeepers. Media companies need to be asking questions about structure, portability, business focus and models to become more flexible, accommodate user preferences, identify emerging trends and then avidly follow them.
Submitted by eacastel on Tue, 09/22/2009 - 11:56
From MC Marketing Charts, Read original article here
More than 70% of US print publishers in a recent survey say that mobile is receiving more attention at their publication this year than last, though only about one-third believe they have a well-developed plan for attacking and conquering the mobile market, according to the Audit Bureau of Circulations (ABC), which conducted the research.
The study, “Going Mobile: How Publishers Are Preparing for the Burgeoning Digital Market,” (pdf) found that most publishers are already focusing on the mobile market or planning to do so soon in an attempt to expand their brands, reach new audiences and generate additional revenue.
Submitted by eacastel on Tue, 09/15/2009 - 19:11
Established newspapers have fallen out of the power circle. They no longer control the relationship between the news source and the audience, nor the product with the advertiser. Newspapers would act as a broker between these 3 players: advertisers, content and audience. Well not anymore. Brokers and intermediaries have been displaced by digital programs and companies that facilitate, beyond the original models, the relationships between the producer and the consumer in new and uncharted ways.
Physical bookstores and record stores are no longer needed. This does not mean that people are not buying books, Amazon is doing well; or records, iTunes and subscription sites are thriving. The difference now is that your traditional "middleman", the stores and buyers, have been supplanted by the net. The advent of digital content has brought about a revolution on how news is consumed, sponsored and produced. Now is the turn for newspapers to adapt or fail and become content marketers instead of brand marketers.
Newspaper vs. audience
Submitted by eacastel on Tue, 09/15/2009 - 12:43
Submitted by eacastel on Tue, 09/15/2009 - 12:37
Google recently released Fast Flip - http://fastflip.googlelabs.com/: a categorized collection of screenshots from print and online that allegedly allows "faster" news browsing. It is a promising experiment. Google now needs to include more publishers and level the playing field to showcase quality content. Once there are enough players users should be able to customize views, topics and sources.
Basic features include a "magazine style rack" homepage layout that lets users browse "as quickly as flipping through a magazine"; top stories and topic tabs generated by most read, most emailed and most popular partner attributes; voting and recommending to friends; personalization of relevant topics with your Google account login; and available apps for iPhone and Android.
