Submitted by eacastel on Thu, 03/11/2010 - 14:28
By Emilio Castellanos
To charge or not to charge for access to proprietary content online is an old idea based on a new media paradigm. The paywall has been highly debated, tested, embraced and forfeited over and over again but media companies are not asking the right question.
The bigger issue with monetization is that media companies have failed to react to the changes that have taken place in the ecosystem and still insist in serving controlled content online as gatekeepers. Media companies need to be asking questions about structure, portability, business focus and models to become more flexible, accommodate user preferences, identify emerging trends and then avidly follow them.
