publishing

Sales of Wired's iPad version beat their print counterpart

Submitted by eacastel on Tue, 06/08/2010 - 10:50

A historic turn of events for the print publishing business was reached recently as sales of the iPad version of Wired Magazine beat the print estimates of 80,000 copies.

Several sources confirm that 79,000 copies of the digital version of the magazine have already been sold. Both the print and the iPad versions cost $4.99.

Yes, this is the right magazine for the demographic but the mobility of the tablet device such as the iPad and coming mobile technologies such as the new iPhone 4G should now be clearly seen as the next step for the print industry.

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Tablets bring hope to print publications

Submitted by eacastel on Tue, 02/16/2010 - 08:46

Tablets are illuminating the troubled path of the print publishing business by promising to create new ways of monetizing the publication's digital efforts.

Magazines the likes of Sports Illustrated and Wired have been looking to the iPad and other similar devices to help them re-capture their subscriber base and re-generate their business through new revenue streams. This move would allow them to once again become the "middleman" between the advertiser and the consumer through the production of multimedia content.

The possibilities of the tablet delivering profitability certainly exist but we do not know how long it will take for readers to adopt the new platform en masse or if they will be willing to pay for delivery of this multimedia content. How subscriptions and tablets are marketed will define these questions. There is a definite "coolness" factor involved and if the right price is set for each publication issue, adoption can be as fast as technology companies roll-out new devices.

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