Submitted by eacastel on Wed, 07/29/2009 - 22:21
The U.S. mobile advertising sector is likely to continue to grow as adoption of mobile handsets, particularly smartphones, rises according to "Going Mobile: The Mobile Local Media Opportunity," a report released by The Kelsey Group's new mobile local media practice, which includes forecasts for local mobile advertising through 2013.
Advertising revenues for U.S. mobile are expected to grow from $160 million in 2008 to $3.1 billion in 2013, a compound annual growth rate (CAGR) of 81.2 percent. The ad spend for the mobile category is divided in three categories. In 2008 the split was $21 million on display advertising, $39 million on search, and $100 million on SMS. By 2013 a shift will occur with a bulk of the spending dedicated to search. The report projects $567 million will be spent on mobile display ads, $2.3 billion on search, and $270 million in SMS.
