shopping

Please hold, my cellphone is buying a gift article

Submitted by eacastel on Mon, 12/08/2008 - 13:10

By Joseph de Avila

Retailers eager to attract holiday shoppers are expanding their digital efforts to reach them this season.

Read the original article from the WSJ here.

Stores like Wal-Mart Stores Inc. are using more text-message alerts to spread the news about sales. Online retailers like Buy.com Inc. are sending out daily messages on Twitter, a blogging site that uses short messages, to advertise the latest holiday specials. The Gap Inc., Target Corp., Sears Holdings Corp. and Amazon.com Inc. are pushing new mobile programs this year, too.

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