Submitted by eacastel on Fri, 04/23/2010 - 13:52
Over at AdWeek, Simon Vella makes some excellent points in his op-ed “Forget Apps, Text Still Reigns in Mobile.”
He notes: "Nearly every cellphone in the U.S. is capable of text messaging and because it’s used for regular personal communication, it’s always top of mind in terms of general daily use. By comparison, only 18% of all phones in the U.S. are smartphones. Further, Juniper Research forecasts that smartphones worldwide will account for just 23% of all new handsets sold per annum by 2013, hardly representing the mass market for general consumer goods and services."
Submitted by eacastel on Wed, 08/26/2009 - 12:18
By Susan Marshall, MediaPost Online
iPhone apps and WAP (mobile Internet) sites, often overshadow SMS (text messaging), as sexier ways to reach mobile phone users. But SMS is fast, effective and provokes action especially in teens and young adults. In fact, a new study from Local Mobile Search says SMS advertising generates response rates two to ten times higher than Internet display ads.
"While much of the ad industry is focused on the iPhone and other smartphones because of the buzz and excitement surrounding these devices, they currently represent only 15% or 16% of total handsets in the U.S.," says the report authored by Opus Senior Analyst Greg Sterling.
Submitted by eacastel on Mon, 12/08/2008 - 13:10
By Joseph de Avila
Retailers eager to attract holiday shoppers are expanding their digital efforts to reach them this season.
Read the original article from the WSJ here.
Stores like Wal-Mart Stores Inc. are using more text-message alerts to spread the news about sales. Online retailers like Buy.com Inc. are sending out daily messages on Twitter, a blogging site that uses short messages, to advertise the latest holiday specials. The Gap Inc., Target Corp., Sears Holdings Corp. and Amazon.com Inc. are pushing new mobile programs this year, too.
