Submitted by eacastel on Mon, 03/22/2010 - 16:59
Mobile phones are now the first screen, PCs the second, Televisions are the third and Cinema the fourth. 2009 was the year that saw mobile phones replace television sets as the undisputed first screen of entertainment. Traditional televisions have suffered further by failing to outsell PCs as the market accommodates the changing needs of the global population. Research by Gartner, the leading technology research company shows 1.2 billion mobiles were sold in 2009 compared to 306 million PCs and 211 million TVs. Samsung, the largest maker of TVs, sells five times as many mobile phones as it does televisions.
Submitted by eacastel on Tue, 01/05/2010 - 12:08
BMW has selected China for a world-first in advertising - personalized video messages delivered directly to cell phones.
The targeted messages, distributed Dec 21-24 in Shanghai, Beijing and Guangzhou, addressed individual customers with a holiday greeting that is uniquely tailored to a specific individual.
For BMW, being first in advertising innovation is second nature. The company that brought the world BMW Films and the eight part branded entertainment series “The Hire”, is now partnering with mobile technology provider Clip in Touch (http://www.clipintouch.com/) to engage their audience in a new way. Initial response to the campaign has been very positive, generating more test drives in a three day period than at any time this year.
BMW is growing quickly in China. Sales are up this year more than 40% to 90,000 units. For the launch of its new X1 series, the German luxury automaker recognized it needed to reach a younger demographic in the most relevant medium- mobile.
Submitted by eacastel on Sat, 05/24/2008 - 13:31
By Emilio Castellanos
The other day I found a nice large picture of an Atari game console. It brought back sweet memories of carefree childhood. Later that day, through some research, I also found some Atari emulators (a small program that turns your computer into an Atari console) along with the entire collection of videogames.
I was one of the lucky few who during 1980 got one of the first Atari systems (there were quite a few of us actually) and still remember how thrilled I was that I no longer needed my friends to have an awesome time in front of the TV set. Trying to figure out the games, console and control was great! The only game I had back then was paddle tennis (it might have been the default game) and asteroids but it did not matter, these simple games were all I needed to forget about my young and uncomplicated life; I spend hours playing them.
