Take your diet book with french fries

Here is where marketing tact should meet with editorial direction. Many times, if not taken into account, this lack of foresight can result in customer outrage.

Take a look at the following article “McDonald's … You Are "McKilling" Me!” expressing deep concern from readers who bought a diet book through Amazon.com and received accompanying coupons offering a fried mcsandwich, fries and a drink!

The beginning of the article publishes the intact letter of one of the readers. “Dear Janice ~ Do you know that Amazon bundled All Is Forgiven, Move On with coupons for McDonald's southern style chicken sandwiches and breakfast biscuits?...” Read the rest of the article here.