U.S. mobile ad revenue to reach $3.1 billion in 2013

The U.S. mobile advertising sector is likely to continue to grow as adoption of mobile handsets, particularly smartphones, rises according to "Going Mobile: The Mobile Local Media Opportunity," a report released by The Kelsey Group's new mobile local media practice, which includes forecasts for local mobile advertising through 2013.

Advertising revenues for U.S. mobile are expected to grow from $160 million in 2008 to $3.1 billion in 2013, a compound annual growth rate (CAGR) of 81.2 percent. The ad spend for the mobile category is divided in three categories. In 2008 the split was $21 million on display advertising, $39 million on search, and $100 million on SMS. By 2013 a shift will occur with a bulk of the spending dedicated to search. The report projects $567 million will be spent on mobile display ads, $2.3 billion on search, and $270 million in SMS.

Read the full article here: http://mobchina.blogspot.com/2009/03/us-mobile-ad-revenue-to-continue.html

“As mobile data consumption rises, we expect local marketing to be a big winner,” said Michael Boland, program director, Mobile Local Media (MLM), The Kelsey Group. “There is a strong correlation between local search and the mobile use case, which will cause a good portion of the ongoing mobile application boom to focus on local.”

Read the press release with study information from The Kelsey Group here: http://www.kelseygroup.com/press/pr090224.asp