Submitted by eacastel on Tue, 02/09/2010 - 13:54
Target's mobile efforts have reached a new high as the retailer takes the first step towards rolling out seamless mobile payments through 2D barscanning and tracking technology.
Target’s point-of-sale scanners make Target the first major retailer with the ability to scan mobile barcodes in all of its retail locations.
To take advantage of this new technology, shoppers need to currently purchase a physical Target giftcard either online or at the store and save its code information onto a secure account on Target's mobile site. Then, at the point of sale, mobile users retrieve appropriate barcodes to scan at checkout.
It is still necessary for shoppers to buy the physical giftcard either at the store or online but Target is already looking into providing seamless mobile payments to "reload" the value of the giftcard electronically which would completely eliminate the need to carry your wallet when visiting a Target store.
Submitted by eacastel on Mon, 01/11/2010 - 13:03
Everybody’s favourite mobile barcode service (so it seems, sometimes) has a major update today. Big In Japan, creators of the ShopSavvy barcode reading app, has two big announcements. First, it is expanding the variety of barcodes ShopSavvy reads to include the massively popular 2D QR Code. More interestingly, it is also introducing a new Augmented Reality (AR) service to the app.
Read the full story here: http://www.gomonews.com/augmented-reality-hits-mobile-barcodes-with-shop...
What does ShopSavvy do?
It’s a smartphone application that allows you to scan the barcodes you can see on any product in a shop. Once you’ve scanned the barcode, ShopSavvy would provide you with information from all over the world about how much that product costs elsewhere. It allows you to comparison shop while on the go, and even provides a list of local shops that have the product, and directions to those shops on a map.
So what’s Augmented Reality?
