Submitted by eacastel on Thu, 05/27/2010 - 23:09
NPR's Marketplace's Steve Henn reports on one company that's diving right in.
STEVE HENN: If you locked a mad scientist in a room and asked her to create the ultimate marketing device, she might come back with something that would follow you around, track your desires, slip into your pocket and would always be on. In short, she'd hand you a cell phone.
Submitted by eacastel on Tue, 02/16/2010 - 08:46
Tablets are illuminating the troubled path of the print publishing business by promising to create new ways of monetizing the publication's digital efforts.
Magazines the likes of Sports Illustrated and Wired have been looking to the iPad and other similar devices to help them re-capture their subscriber base and re-generate their business through new revenue streams. This move would allow them to once again become the "middleman" between the advertiser and the consumer through the production of multimedia content.
The possibilities of the tablet delivering profitability certainly exist but we do not know how long it will take for readers to adopt the new platform en masse or if they will be willing to pay for delivery of this multimedia content. How subscriptions and tablets are marketed will define these questions. There is a definite "coolness" factor involved and if the right price is set for each publication issue, adoption can be as fast as technology companies roll-out new devices.
Submitted by eacastel on Mon, 01/11/2010 - 13:03
Everybody’s favourite mobile barcode service (so it seems, sometimes) has a major update today. Big In Japan, creators of the ShopSavvy barcode reading app, has two big announcements. First, it is expanding the variety of barcodes ShopSavvy reads to include the massively popular 2D QR Code. More interestingly, it is also introducing a new Augmented Reality (AR) service to the app.
Read the full story here: http://www.gomonews.com/augmented-reality-hits-mobile-barcodes-with-shop...
What does ShopSavvy do?
It’s a smartphone application that allows you to scan the barcodes you can see on any product in a shop. Once you’ve scanned the barcode, ShopSavvy would provide you with information from all over the world about how much that product costs elsewhere. It allows you to comparison shop while on the go, and even provides a list of local shops that have the product, and directions to those shops on a map.
So what’s Augmented Reality?
