location

9 Killer Tips for Location-Based Marketing

From Mashable, by Shane Snow.

Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world connection to social media can mean more foot traffic and profits for business owners.

So-called “lo-so” networks like Foursquare, Loopt, and Gowalla enable any business with a physical location to not only communicate with customers online, but actually get more of them to walk in the door — and that’s exciting.

The question any brick-and-mortar business owner should be asking him or herself is no longer “Should I use lo-so networks?” It’s “How do I do it?” The following tips are essential to getting started.

Read the full article.

Android users get Buzz widget from Google

From the Google Mobile Blog

What many Android and Buzz users were waiting for: Google released a Google Buzz widget for Android phones that lets you post text and photos with a single tap. Like other mobile access points for Google Buzz, the widget lets you choose to tag your post with the location or place from which it was posted.

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